For some, choosing an agency to care for their brand and marketing can be a challenge. What to look for, what to believe, what to say to a prospective marketing partner as you search for the one who will get you and deliver on the opportunities available.
Scarecrow, Chipotle’s recent marketing campaign, has earned more than its share of column inches. Content marketing zealots were quick to diarize its creative prowess and slick production values, shouting its praises in industry publications and on association blog rolls immediately.
As people whose primary function it is to entice people to embrace a brand, accept an idea or to buy a good or service, we sometimes have to take a moment to wonder why perfectly reasonable organizations resort to deep discounting just before the holidays and immediately after.
You arrived late to the great social media party with your brand in tow, only to discover that the fun police (i.e., parents of the world) had shown up as well, making it instantly uncool. This doesn’t mean you should abandon all efforts to reach "The Kids" with your brand messaging.