You have a product, a company. You want to advertise your product, but you don’t want to be as obvious as “hey, my product does...” or “my service is the right choice for you because...”. Selling a product on its own merits is just so passé. What you really want is for people to feel good about your company. No. Not just good…righteous.
For some, choosing an agency to care for their brand and marketing can be a challenge. What to look for, what to believe, what to say to a prospective marketing partner as you search for the one who will get you and deliver on the opportunities available.
Scarecrow, Chipotle’s recent marketing campaign, has earned more than its share of column inches. Content marketing zealots were quick to diarize its creative prowess and slick production values, shouting its praises in industry publications and on association blog rolls immediately.
As people whose primary function it is to entice people to embrace a brand, accept an idea or to buy a good or service, we sometimes have to take a moment to wonder why perfectly reasonable organizations resort to deep discounting just before the holidays and immediately after.