Thomas Fresh


Aug 02, 2015

When a handshake is as good as a contract and you work, live and breathe your word, your business is sitting on fertile ground for growth. Staff, client partners and growers tend to stick around, and the task of making new friends takes care of itself.

New CEO, new direction, new brand. Grown in Trust™ establishes the expanding western canadian grower/marketer with a position and tagline that checks all the boxes: it's ownable, unique and as genuine as they come.

The handshake metaphor took center stage in the brand identity development. Colour and an emphasis on typography play double duty in the polished product that screams "hear I am" on sponsor boards, product packaging and produce department shelves.

Brand Extension

 

 

BRAND EXTENSION

Original recipie photography outweighed the standard stock play, with final images produced with punchy colour in salavating situation. The Grown in Trust™ emblematic tagline fronts tradeshow graphics in a demonstration of confidence that is both engaging and enticing. Additional advertising and marcom materials leveraged this creative strategy.

Thomas Fresh logo identity farm fresh design hands field, handshake
Thomas Fresh logo identity tagline farm fresh design hands field, handshake
Thomas Fresh tagline graphic identity farm fresh design hands field, handshake

Packaging

 

PACKAGING

Designing a packaging system that establishes 4 product categories while maintaining the master brand is no easy task. Conventional, Organic, Premium and Value lines were created for the Thomas Fresh suite of products ranging from legumes to tropical specialties. Colour, style and texture played key roles in creating the bandwidth needed to differentiate between products in category. The result on product shelves carrying the suite of any one category is a colourful and consitent pick me display that owns the aisle.