“World of hurt” is really the best description of the developer’s task in putting together a rich text email, the kind used to send newsletters and bulletins and anything with images. Improvements to HTML and CSS and everything that makes the web the web have been both broad and deep, so much so that it’s kind of a joke (and yet not really) that a good designer can probably locate a given design to within a year or two (yes, we really do say “that’s so 2008”, without irony).
Commentators everywhere are talking about HTML5, especially as it relates to Flash, and especially as it relates to Apple’s iPhone and iPad devices. HTML5, although a buzzword right now, is coming to mean a whole host of things that it actually isn’t, so let’s take a look at what it actually is (and isn’t).
CMYK – on press today. RGB – on screen for me.
We see it every day. That most abused of marketing words, further impoverished and robbed of meaning with each misuse. “Take a look at our brand. This is our new brand. We've rebranded.”
Depending on quantity, quality, budget and end-use application, there are many printing methods available for you to message the world.
Often, we will ask a client for their visual identity/logo as a vector eps. What is that? Vector images typically contain elements such as curves and shapes of various colours that are well-defined.
Typically there are only five formats that you really need to worry about as a client. Each has a specific purpose and a specific benefit. They are not always interchangeable. They are: eps, tif, gif, jpeg and gif.