CMYK – on press today. RGB – on screen for me.
We see it every day. That most abused of marketing words, further impoverished and robbed of meaning with each misuse. “Take a look at our brand. This is our new brand. We've rebranded.”
Depending on quantity, quality, budget and end-use application, there are many printing methods available for you to message the world.
Often, we will ask a client for their visual identity/logo as a vector eps. What is that? Vector images typically contain elements such as curves and shapes of various colours that are well-defined.
Typically there are only five formats that you really need to worry about as a client. Each has a specific purpose and a specific benefit. They are not always interchangeable. They are: eps, tif, gif, jpeg and gif.