They're everywhere. And lead nowhere. QR or 2-D codes can contain hundreds to thousands of characters, instructing high-speed automated equipment, delivering mail, tracking records, getting you onto your flight and many other complex tasks. Sadly, the great majority of today’s marketers aren’t using QR codes to assist with complex tasks. They’re using them to make one simple task infuriatingly complex. The task of getting a user to a website. Maybe.
Some of us remember a time when the only things marketed to children were toys. Ricochet Racers, Hungry, Hungry Hippo! Digital Derby, Barbie (of course) and Hot Wheels. That was when a kid had to pester their parents to buy them stuff.
“Pass this note along to Stephanie? C'mon, do it! Quick before Mr. Belding sees!” Kids want attention. Maybe it’s from that cute new girl in elementary school or maybe by being the class clown, getting laughs at the teacher’s expense. Fast forward to today; advertising isn’t much different.
Remember film strips in 6th grade science class? Or the teacher struggling to load a VHS tape into a BetaMax player? Rotary dial phones? Someday soon, if not today, textbooks will be joining this list, replaced by “supercomputers” in the forms of phones and tablets.
A content management system (CMS) is a tool that allows non-technical persons to add to and update a site’s content. Using one, non-technical people can write and format text, add images, and manage a content flow easily and effectively. Some developers build custom content management systems for clients. Many websites use no CMS at all, and you'd probably never know it. Ultimately, no CMS is perfect, and not every site needs one. Do you?
Is your website working? Just because the button is turned on, doesn’t mean it’s actually connecting to your audience. To be sure your website is actually working the way you want, remember two words: Google Analytics.
Which present under the Christmas tree immediately gets your attention? Is it the shoebox with a red bow or the odd-shaped, colourfully-wrapped one that may or may not be a massive teddy bear? Getting consumers excited about a brand comes (partially) from effective packaging, regardless of scale. Compelling conceptual, strategic and well-designed product packaging can lead to big results.
It won’t be long until we begin to see signs of December’s approach. From the crass to the sublime, there will be zero chance of anyone forgetting the festive frenzy that Christmas brings.
So you’re on the road, and you have your phone with you for emergencies. You realize you didn’t pack enough beverages (if that doesn’t count, what does?).
Ahhhhh, who doesn’t love those long summer road trips? Stopping at tacky tourist sites, getting too much sun, playing too many games of mini-golf and feasting on greasy food along the way. It wasn’t always easy (“Mom, are we there yet?” or “Mom, I feel sick.”). But the memories last a lifetime, no matter how long, far and difficult the trip may have been. Now how do you convince those road-weary travellers to take their ultimate road trip across the Pacific? Ask Tourism New Zealand.