The crowd leaving the Cannes Reel screening looked a little like 14-year-olds leaving a theatre after watching a kung-fu movie; punching each other, accidentally spraining some things and tearing others. Advertising can be exciting, inspiring and at the same time painful.
Everyone understands this premise: learning to eat healthier and working out consistently will lead to a better you. The same concept applies to creative development: working hard and smart gives great results.
Maybe you have a smartphone, and maybe you’ve downloaded an app or two (or 40), and some you’ve paid for, and some were free, and some were supported by ads. And some were ads and you didn’t even realize it.