Ah, springtime. Birds are singing, buds are budding, skirts are shortening and brands are looking for a little love. Just like cleaning house, clearing out the junk and raking the lawn, brands need the same kind of care and attention. And Spring is as good a time as any to clean out the cobwebs, brush off the dust and clear away the clutter around your brand.
No, not your driver’s license. Your brand identity (or logo): the graphic symbol that represents the who, what and why of your business. When was the last time you considered its relevance? Does it look like the business you’ve built or worked for all these years? Does it resonate with the consumers of your product or service?
As happens every spring, it’s a good time to get rid of the junk in the closet and make some room for the new junk. Browsers can be updated and cleaned up. Cookies can be deleted (and just maybe, your privacy restored). Desktops can be cleaned up (i.e., backed up).