Ahhhhh, who doesn’t love those long summer road trips? Stopping at tacky tourist sites, getting too much sun, playing too many games of mini-golf and feasting on greasy food along the way. It wasn’t always easy (“Mom, are we there yet?” or “Mom, I feel sick.”). But the memories last a lifetime, no matter how long, far and difficult the trip may have been. Now how do you convince those road-weary travellers to take their ultimate road trip across the Pacific? Ask Tourism New Zealand.
Need to create a campaign for marketing your tourist destination this summer and don’t know where to start? Consider these sure-fire winning tips collected from our in-depth analysis of the Canadian tourism marketing landscape.
It’s summertime – campers are roasting marshmallows over fire pits across the country, flies are being swatted, some people are waterskiing and who’s thinking about Christmas? Retailers for one. But you should be too.