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They're everywhere. And lead nowhere. QR or 2-D codes can contain hundreds to thousands of characters, instructing high-speed automated equipment, delivering mail, tracking records, getting you onto your flight and many other complex tasks. Sadly, the great majority of today’s marketers aren’t using QR codes to assist with complex tasks. They’re using them to make one simple task infuriatingly complex. The task of getting a user to a website. Maybe.