Yes, we are there yet. A smart phone with internet access is the modern-day map and compass plus Swiss Army knife. On steroids. Capitalizing on social media and being active in the mobile space can build excitement, cast a net, and pre-qualify customers.
The roadside warrior knows to sacrifice subtlety for substance. The roadside warrior knows how to lure the elusive consumer capsule, capable of speeds over 140 kmh, to its lair. Here is what the roadside warrior teaches.
Lessons from the roadside classroom: Bring it to the people. Customers pull over for personality and practicality.
Often times, earned media coverage can lend more authenticity and validity to a company’s message than an ad alone can accomplish. What is that worth?