It's very easy to offer wine for sale online. It's a whole other matter to sell wine online. Selling wine online is about positioning, perception and personality, way more than shopping carts and shipping.
Often, the small winery will burn A LOT of money on a label and expect it to sell their wine. There are other components of the package that are just as deserving of consideration in partnership with the positioning, pricing and distribution strategies.
Ah, September, when a gentleman farmer’s fancy turns to making it rich in the wine business. Of course, many of them will say it’s a “labour of love,” but we suspect that’s code for not making any money – to the point that they hold down other jobs during the year to cover expenses.
In essence, a press release is a self-contained news story that a person or organization sends to media to solicit coverage -- anything from the launch of a new product to an annual donation for a local cause.