Trade shows can be complicated animals to wrangle. Here's a quick reference guide.
Marketing is now a two-way street. Thanks to the Internet, it has gone from company vs. individual (via newspaper or TV ad, or direct-to-public campaign), to company vs. everyone with a computer.
The seasoned graphic designer knows that designs aren't simply created on the screen and sent off to the printer without another thought. The designer understands the printing limitations and works within them, leverages them and works with printers to get it right. And then there are those who are not graphic designers...
Sometimes, trying too hard increases the odds of things going sideways. This principle is definitely true in marketing. In our world, the path of good marketing is narrow (although not necessarily straight) and the wilderness is vast.