You arrived late to the great social media party with your brand in tow, only to discover that the fun police (i.e., parents of the world) had shown up as well, making it instantly uncool. This doesn’t mean you should abandon all efforts to reach "The Kids" with your brand messaging.
There's nothing wrong with trying to emulate the greats. As creatives, it’s how we learn. It’s how we advance—it’s how we stay sharp. But to create works that are new—original, even—it is essential to insulate the brain from the work that has come before.
Working inside social media is a lot like going to a business party. It’s not speed dating, and you certainly don’t need to carpet bomb the entire social mixer with your flimsy business cards. Social media winners don't need megaphones or a pulpits. This is party. Be cool.
The leaves have fallen from the trees, exposing the network of branches they once concealed - obscuring the bustling ecosystem beneath them. With winter coming, the tree is exposed on its own: a trunk, branches and twigs.
In the game of translating what appears on the screen to what appears on a printed product, consistency is king. Given the sheer number of variables in the process, it can be nightmarish to ensure.
In what seems like a revenue drive disguised as a way to reduce data clutter, Twitter has begun to explicitly rank user content. If you’re not paying for it, you’re the commodity.
Thanks to the magic of computers, very few people need to spend any time thinking before they hit the print button. But, for those looking for accolades beyond the best company picnic invitation here are a few terms and techniques to consider for your typographic masterpiece.
Anyone over 40 will remember Red Rose Tea, for a while in the last century, the quintessential Colonial Canada Tea. Tea so British that the English were disappointed it was not available to them.
If ever there were opportunity to mask lacklustre content with glitzy design, it’s not in consumers’ email clients. It’s widely accepted among e-marketers that attaining visual continuity across email clients comes at the price of complex design.
Or maybe it's not. Maybe it's time to give it a promotion, a corner office and a hot personal assistant.