If ever there were opportunity to mask lacklustre content with glitzy design, it’s not in consumers’ email clients. It’s widely accepted among e-marketers that attaining visual continuity across email clients comes at the price of complex design.
Or maybe it's not. Maybe it's time to give it a promotion, a corner office and a hot personal assistant.
It's getting easier and easier to spot relevant marketing these days. Not because there's more of it, but that it sticks out by its rarity.