There's nothing wrong with trying to emulate the greats. As creatives, it’s how we learn. It’s how we advance—it’s how we stay sharp. But to create works that are new—original, even—it is essential to insulate the brain from the work that has come before.
Working inside social media is a lot like going to a business party. It’s not speed dating, and you certainly don’t need to carpet bomb the entire social mixer with your flimsy business cards. Social media winners don't need megaphones or a pulpits. This is party. Be cool.
The leaves have fallen from the trees, exposing the network of branches they once concealed - obscuring the bustling ecosystem beneath them. With winter coming, the tree is exposed on its own: a trunk, branches and twigs.