For some, choosing an agency to care for their brand and marketing can be a challenge. What to look for, what to believe, what to say to a prospective marketing partner as you search for the one who will get you and deliver on the opportunities available.
I’m not naive, I know Lululemon is using inspirational messaging to sell pants, but certainly not by putting people down. They know their target demographic “gets” that the inspirational messaging is meant to be… inspirational. Things to aspire to.