Trade shows. Love them. Hate them. Necessary evil or opportunity to get out there and meet your people. Touring many shows today, one would believe that many companies view shows as necessary evils that they hate. Because that’s what it looks like.
You have a product, a company. You want to advertise your product, but you don’t want to be as obvious as “hey, my product does...” or “my service is the right choice for you because...”. Selling a product on its own merits is just so passé. What you really want is for people to feel good about your company. No. Not just good…righteous.