SMART recognition

Tugboat has been working with Surrey Women's Centre for several years now. We have helped them move from a reactive organization to a proactive and recognized presence the victim services space. We developed their brand positioning and identity and online presence in addition to many other projects. We have also had the good fortune to work with them on their SMART (Surrey Mobile Assault Response Team) program.

SMART is a 24-hour crisis response team that provides services over the phone and in-person to anyone who has experienced a physical or sexual assault by a stranger or someone they know. They help women and girls into and through the system with care, attention and dignity.

As part of National Victim's of Crime Awareness week, the Department of Justice Canada posted a compelling video that recaps what the program does and why it matters. Please take a moment and watch it. It's important.