The last bell of the high school year just might be the sweetest sound in existence. When we think about it we can’t help hearing School’s Out, Alice Cooper’s anthem of teen rebellion, playing in our heads. After that bell, it’s work hard, play hard for two months. Hell yes.
You have a product, a company. You want to advertise your product, but you don’t want to be as obvious as “hey, my product does...” or “my service is the right choice for you because...”. Selling a product on its own merits is just so passé. What you really want is for people to feel good about your company. No. Not just good…righteous.
For some, choosing an agency to care for their brand and marketing can be a challenge. What to look for, what to believe, what to say to a prospective marketing partner as you search for the one who will get you and deliver on the opportunities available.
As people whose primary function it is to entice people to embrace a brand, accept an idea or to buy a good or service, we sometimes have to take a moment to wonder why perfectly reasonable organizations resort to deep discounting just before the holidays and immediately after.
You arrived late to the great social media party with your brand in tow, only to discover that the fun police (i.e., parents of the world) had shown up as well, making it instantly uncool. This doesn’t mean you should abandon all efforts to reach "The Kids" with your brand messaging.
There's nothing wrong with trying to emulate the greats. As creatives, it’s how we learn. It’s how we advance—it’s how we stay sharp. But to create works that are new—original, even—it is essential to insulate the brain from the work that has come before.
Working inside social media is a lot like going to a business party. It’s not speed dating, and you certainly don’t need to carpet bomb the entire social mixer with your flimsy business cards. Social media winners don't need megaphones or a pulpits. This is party. Be cool.
The leaves have fallen from the trees, exposing the network of branches they once concealed - obscuring the bustling ecosystem beneath them. With winter coming, the tree is exposed on its own: a trunk, branches and twigs.
In what seems like a revenue drive disguised as a way to reduce data clutter, Twitter has begun to explicitly rank user content. If you’re not paying for it, you’re the commodity.
Anyone over 40 will remember Red Rose Tea, for a while in the last century, the quintessential Colonial Canada Tea. Tea so British that the English were disappointed it was not available to them.