Tugboat Gives Canadian Produce a Fresh Twist

  • Nov 03, 2017
  • IN Branding
  • BY: Steve Gallagher

We’re pretty sure they liked what we created for them in 2014, and again in 2016 for their Calgary event, because the Canadian Produce Marketing Association has teamed up with us once more as they prepare for the upcoming 2018 convention, back in our home town of Vancouver.

For 2018 the Association is bringing back the 2014 mantra to “Live Healthy, Eat Fresh” - a perfect fit for our west coast lifestyle - and we’re excited to add some fresh twists to the presentation of that theme.

As with the previous two engagements, Tugboat is responsible for the graphic theming of the event and the roll-out of all communications materials, from web and email skins to programs, direct marketing, advertising, POS and other collateral. Of our creative presentations the “Lotusland” strategy and platform, with its bright whimsical graphic elements, was selected by the Vancouver organizing committee.   

This illustrative ID was created to incorporate variable fresh colours and produce elements, while easily addressing English, bilingual and French versions. The fun graphics can also be pulled out and used to embellish a multitude of show collateral, from hoarding to napkins to web banners. And eventually... "A Really Big Shew". 

Check back in April for the big reveal!

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