Skip to Content

Handbook

CMYK Caught Spying For the RGB

Handbook Log

Your CMS Education Station | Sep 1, 2011
A content management system (CMS) is a tool that allows non-technical persons to add to and update a site’s content. Using one, non...
Be Your Own Site Psitechiatrist | Aug 9, 2011
Is your website working? Just because the button is turned on, doesn’t mean it’s actually connecting to your audience. To be...
The Great Debate: Website vs. Facebook Page | Jan 22, 2011
“What’s more important, having a website or having a Facebook Page?” That’s like asking which parent you love...
OMG I C UR ROI 4 SEO & PPC SUX, LOL! The Language of New Media | Jan 10, 2011
We’re big fans of brevity, but its become a little ridiculous. So many acronyms and terms are out there that it can leave you...
CMYK Caught Spying For the RGB | Sep 7, 2010
CMYK – on press today. RGB – on screen for me.
A Moveable (Type) Feast | Sep 7, 2010
Depending on quantity, quality, budget and end-use application, there are many printing methods available for you to message the ...
Vector Versus Bitmap | Sep 7, 2010
Often, we will ask a client for their visual identity/logo as a vector eps. What is that? Vector images typically contain elements such...
Knowing Your Tif From Your Eps... | Sep 7, 2010
 Typically there are only five formats that you really need to worry about as a client. Each has a specific purpose and a specific...

CMYK – on press today.
RGB – on screen for me.

The CMYK colour model (process or 4-colour), is what’s called a subtractive colour model used in colour printing and also describes the process itself. CMYK refers to the four inks used in some colour printing: Cyan, Magenta, Yellow and Key black. Interestingly, the ‘K’ is not a Latin or Greek letter reference for black. In this case it means ‘Key’ as in the other colours ‘key’ into the black printing plate.

CMYK works by somewhat or completely masking colours on a lighter background. The ink reduces the light that would otherwise be reflected. Hence being called a subtractive colour model.  

Moving right along to the screen, we have the RGB colour model, which is an additive colour model.  Red, Green and Blue light are added together in various ways to reproduce a broad colour array. The RGB colour model is for the sensing, representation and display of images in electronic systems, like televisions and computers and, now, digital photography. As an additive colour model, white is the “additive” combination of all primary coloured lights, while black is the absence of light. In the CMYK model, it’s the reverse: white is the natural colour of the background (paper, let’s say), and black is created from a full combination of coloured inks.