Mike grew up around people with colourful accents. His mother’s family was from the northern tip of Newfoundland (what Newfies consider the boonies) and his father’s family was Franco-Ontarian. (Mike’s grandparents barely spoke English.) The result is a person with a deep understanding of multicultural perspectives and an ear for both humorous and heartfelt dialogue.
He began his career as a Promo Producer for a university radio station and literally graduated to working in advertising as a Copywriter. Mike plied his trade (writing for Radio, Print, Television, and Interactive media) at multinational agencies in Toronto, Montreal and Vancouver—often working on the results-driven retail side of the business.
He eventually transitioned to client-side marketing (working on everything from CRM implementation and product development to producing broadcast and web-based promotional videos for CTV and EA SPORTS, among others.) Mike's work has been recognized by the Cannes Lions, Lotus Awards, Marketing Awards, Advertising and Design Club of Canada, Promax/BDA, and appeared in publications around the world.
For fun, Mike plays and coaches hockey, basketball, and lacrosse. He’s also written a feature-length screenplay, played bass in a punk band, introduced break-dancing to Newfoundland, and can tell jokes in both official languages.