Steve Gallagher

Captain & CEO
Steve Gallagher


Years In the Industry19
First JobLInotronic Operator
If I wasn't in this business, I'd bean Airline Tycoon
What I do for funAlmost anything
Soft spots(causes)Underdogs, anyone who could use a hand
People would be surprised if they knewI was watching them
The Tugboat accomplishment/project I'm most proud ofEvery client project we've touched

Steve is an 18-year brand communications and marketing professional that thrives beneath the surface of every new marketing communications challenge he faces, no matter the size. Establish the goal. Define the value proposition. Craft the strategy. Create and measure. Steve provides the discipline and the direction that keeps the multifaceted Tugboat and crew steady on course, unwavering in front of, alongside, or in pursuit of the causes it stands for.

At the helm, Steve excels in the architecture of achievable, multidisciplinary marketing and communications endeavours. His capacity to devise unique and integrated tactics for multi-pronged campaigns has manifested in the success of hundreds of ventures, promotions and projects. Steve provides Tugboat clients with strategic perspective and creates the framework of knowledge, discipline and rigour within which results are definite and measurable. Steve also facilitates brand visioning sessions with our clients to release from them the hidden ideas and thinking about their organizations and create genuine and defendable brand positioning and architecture that nourishes the creative process.

In 1993 Steve graduated from the University of Victoria with a BFA, majoring in English Literature and Creative Writing. He is a member of the American Marketing Association, the BC Chapter of the American Marketing Association, the British Columbia Food Processors Association, the BC Trucking Association and the Canadian Produce Marketing Association. He is a graduate of the Canadian Power Squadron and is an active member of the boating/sailing community. He is a Transport Canada licensed private pilot with current ratings for single engine, land, aircraft.

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This is the stuff that makes Steve tick.

Top Five Books

  1. Catcher in the Rye
  2. Heart of Darkness
  3. To Kill a Mockingbird
  4. Fifth Business
  5. Raise High the Roof-beams, Carpenters and Seymour: An Introduction

Top Five Movies

  1. Apocalypse Now
  2. White Hunter, Black Heart
  3. Out of Africa
  4. Joe vs the Volcano
  5. Limitless

Top Five Bands

  1. The Pixies
  2. Frank Black
  3. Frank Black & the Catholics
  4. Black Francis
  5. Frank Black Francis

Top Five Potato Chip Flavours

  1. Marmite
  2. Magic Masala
  3. Soulmate Cheeses with Onion
  4. Loaded Baked Potato
  5. Bacon

Top Five Tools I Use to do My Job

  1. MacBook Pro
  2. Noise cancelling headphones
  3. A solid web connection
  4. Glasses (sadly)
  5. Coffee