Wow. What a weekend. Corncupia can really take it out of an apple.
Back in July we wrote about Helitech, one of a handful of companies in the world capable of repairing and rebuilding Bell rotary-wing aircraft, most notably the U1H1 or “Huey” helicopter. At that time, Tugboat was just at the beginning of a full rebranding and visual identity redesign.
We are stoked to introduce you to Ashley Chura, 3rd Engineer, Marketing.At Tugboat, Ashley is responsible for pretty much anything we throw at her and, she's a damned good catch. Marketing analysis and strategy, creative, you name it. She's also driving social media activities for our clients and hitting it out of the park already - see the Apples of Movember tweets for JIND Fruit. #winning.
"I'm not perfect," Grace Jones sang, "but I'm perfect for you."
Blah, blah, blah. We did this. We did that. Look at the picture. Yawn. So flaccid. So bereft of content. So stripped of meaning. Such is the sad life of a portfolio.
Steve and Darren, from Tugboat, accompanied Jesse from Jind Fruit Co. to the annual Produce Marketing Association's Fresh Summit, held in Atlanta in October. It took three full days to make it through the entire show (no word of a lie – Darren still has a slight limp).
The summer nights of June and July have yielded to the brisk breeze of fall. So much summer, so little time. Sounds like a John Hughes movie (click - it's worth it!) and it tastes even better.
The JIND Fruit Co. tagline has been brought to sweet, summer life on the web. When developing the theme and strategy for this site, we realized everyone knows what an apple looks like. Chances were also good that most humans can recognize cherries and peaches as well.
It looks like the four horsemen have run through, bringing a whole lot of fear with them. London burns, stock markets crash, new diseases, floods, famine, extremism…the list goes on. It makes you want to close up your shop, move to the woods and write manifestos. Let us offer a little something from the past: Keep calm and carry on.
We’ve recently made a big change for one of our clients and we’re betting you’ll never be able to tell. That’s exactly the way we want it.