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Ingenuity in the Air - Helitech Update

News Log

Back in July we wrote about Helitech, one of a handful of companies in the world capable of repairing and rebuilding Bell rotary-wing aircraft, most notably the U1H1 or “Huey” helicopter. At that time, Tugboat was just at the beginning of a full rebranding and visual identity redesign.

We've completed the retrofit and present Quality on the Ground. Ingenuity in the Air. The new tagline expression of the Helitech brand pillars.

The new visual identity is typically Canadian in its simplicity and understatement, something important for Helitech in competing globally. Canadian companies enjoy a healthy reputation for quality and service. We're not here to put on an air show. We're here to fix your helicopter.

No propellers, no tail booms, no skids.

The identity is currently being applied to build plates, building signage, uniforms and, most importantly, invoices.