JIND Fruit Co.’s Summer Love™ Peaches are now in grocery stores from BC to Ontario – in nifty new boxes. Earlier this year, the release of JIND’s Summer Nights™ Cherries set the tone of the packaging of the company’s four fruit sub-brands. Now JIND’s peaches are following suit with their own take on the flavour of summer.
This year‘s harvest of Summer Love™ Peaches is reaching consumers and their homes in the signature vintage-style print on kraft boxes designed to suit each of the JIND fruit sub-brands.
These peach boxes deliver the laid-back nostalgia of the JIND brand. Had we used the normal CMYK printing process on white boxes, rather than the ChromaPak process on kraft, printing would have been a cinch, but would have lost the nostalgic feel that conveys the essence of the JIND brand.
Both cherry and peach packaging use the same technique for their domestic boxes: the patented ChromaPak printing process on kraft paper. (See Life’s a Box of Cherries for how ChromaPak works.)
Summer Love™ Peaches are at retailers Canada-wide from now until early September, including Costco, Thrifty Foods, Real Canadian Superstore, No Frills and Extra Foods. Hurry up.