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A Visit to Fresh Summit Bears Fruit

News Log

Steve and Darren, from Tugboat, accompanied Jesse from Jind Fruit Co. to the annual Produce Marketing Association's Fresh Summit, held in Atlanta in October.

It took three full days to make it through the entire show (no word of a lie – Darren still has a slight limp).

The good, the bad and the ugly were represented in processing, packaging and marketing. We came away with some solid insights into new packaging and partnerships. Insights that will help make the booths for JIND Fruit Co. and Windset Farms at the CPMA (Canadian Produce Marketing Association) in Calgary top-shelf. We also made a pile of new friends and media contacts.

While we were there, we also bumped into our Friends in Freshness from Windset Farms. They ran with team Costco (US) in the charity Summit 5K race where, apparently, the Team Costco T-shirt Tugboat designed won the title of best team shirt (check it out here at the 51-second mark). Oddly, we can't recall how the team placed…

Other diversions included taking in the open-air Duran Duran concert at the Chastain Amphitheatre and chicken wings at Hooters with our pal Ludacris.

Next year's show will be in Anaheim, California. Very close to Windset Farms' new, state-of-the-art greenhouse facilities in Santa Maria.