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The Post St. Patrick Perspective

handbook

OMG I C UR ROI 4 SEO & PPC SUX, LOL! The Language of New Media

We’re big fans of brevity, but its become a little ridiculous. So many acronyms and terms are out there that it can leave you drooling and ROFLOL.

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fun

success!

Therein Lies the Rub

After the trade show, how do you stay in the mind of the consumer? The obvious takeaways are pens, notepads, maybe a luggage tag or umbrella and, of course the classic: Sweet Heat Pepper Rub. Whaaa…?

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Previous Issues

Kickin' It Bold School | Sep 6, 2011

The World is Ending, Merry Christmas! | Aug 4, 2011

The Tugboat Has Landed | Jun 13, 2011

May-December Brand Romance | May 4, 2011

It's Time For A Little Spring Cleaning | Apr 15, 2011

Tugboat Concept on Topic | Feb 7, 2011

Nip and Tug | Jan 5, 2011

top story

CITO Launches New Site

The British Columbia Construction Industry Training Organization (BCCITO) has just taken possession of a new website. Launched on March 21, 2011 the new website is one part of the organization’s integrated marketing program.

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strategy

How the Irish Spring Ran Dry

Colgate-Palmolive’s Irish Spring soap has been around since 1972. During its existence, it has been manly, fresh, unga-bunga and now, legendary.

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creative

Irish Stereotype to Irish Icon

The Fighting Irish of Notre Dame. There are various reports on how the school’s team name came to be, but we’re going to take the word of Father Charles Michael Carey who wrote an essay on it in 1953.

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interactive

“The Center Cannot Hold”

People have widely used the word “internet” as a synonym for “web,” when in fact “the internet” includes a wide variety of things which pre- and post-date the web, including email, file transfer mechanisms, good ol' Usenet, chats and so on.

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in the news

BCHF Logo a Go-Go

Working with the creative team at Tugboat, the British Columbia Hospitality Foundation (BCHF) has an new, modern and engaging visual identity.

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