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Summer School'in

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Social Tools to Use Now

It takes an informed and judicious approach to leverage the potential of social media to impact a product, service or organization.

Keep communication targeted to your audiences on each platform and specialized with the right content and usage etiquette.

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fun

Check out our Boat Gut! Or Bag Tout! Or Bat Gout! Or Goat Tub!  

success!

Faces of Courage

This April 22 to 28 Tugboat recounted the journeys of seven survivors of domestic violence on the Surrey Women’s Centre’s Faces of Courage website to acknowledge National Victims of Crime Awareness Week (NVCAW).

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Welcome Aboard!

Stay informed on our latest news!

Previous Issues

Go East, Young Tugboat | Apr 11, 2013

The Relevance of your Resolutions | Jan 16, 2013

We Didn't Forget | Oct 31, 2012

Scary Marketing | Oct 30, 2012

Grape Crush | Aug 31, 2012

Teachings of the Roadside Marketer | Aug 13, 2012

Red, White and Bieber | Jul 17, 2012

Summer School'in | May 29, 2012

Kickin' It Bold School | Sep 6, 2011

The World is Ending, Merry Christmas! | Aug 4, 2011

The Tugboat Has Landed | Jun 13, 2011

May-December Brand Romance | May 4, 2011

It's Time For A Little Spring Cleaning | Apr 15, 2011

The Post St. Patrick Perspective | Mar 16, 2011

Tugboat Concept on Topic | Feb 7, 2011

Nip and Tug | Jan 5, 2011

top story

Red pepper sorbetto talk of the show at CPMA

Windset Farms Sorbetto Windsetto at CPMA

Windset Farms’ red pepper sorbetto turned heads and tricked tastebuds at this year’s Canadian Produce Marketing Association (CPMA) Convention and Trade Show.

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strategy

School’s out for summer

The last bell of the high school year just might be the sweetest sound in existence. When we think about it we can’t help hearing School’s Out, Alice Cooper’s anthem of teen rebellion, playing in our heads. After that bell, it’s work hard, play hard for two months. Hell yes.

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creative

Don’t Jump the Shark

To attract the attention of young adults, you must be one or more of the following: genuine, cute, funny, shocking, emotional, provocative, awe-inspiring, gross-out, indie, spontaneous.

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interactive

Welcome to the online jungle

Kids these days. They’ve seen it all. You should know by now that a website banner ad indiscriminately shouting “buy my product” from the rooftops is just noise if not out-and-out offensive. Young adults browsing online are actively looking for something, so don’t get in the way. Make your content a genuinely interesting destination rather than an interruption.

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in the news

Mott Electric plugs into Tugboat

Founded in 1930, Mott Electric is one of B.C.’s largest electrical contractors. From installing electrical cables across the newly built Pattullo Bridge in 1937, to working on the latest SkyTrain expansions, they have been and continue to be a part of the building of this province.

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Classic values in focus

Our client Classic LifeCare launched their new brand this month.

Their new name and tagline, “Live in the moments that matter,” establish a renewed focus on what the Vancouver-based home care company does best – help clients live life on their own terms.

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Black diamonds are forever

Our pro-bono website for the Whistler Weasel Workers went live early May.

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Introducing Stephanie Orford

Meet the newest member of our crew, Stephanie Orford. She’s our signaleer – a specialist in all things verbal who’ll help sort your inferred from your implied and your lightening from your lightning.

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