Brand + Identity

Boys To Men Gifts was established by local Vancouver owners to help people find creative and high-quality gifts for the male gender. Something which many of us find a challenge.

The entire selection of Boys To Men Gifts is carefully chosen to appeal to the stages of manhood. In addition to the products, experiences are showcased, which range from a personal chef to water sports to bungee jumping to dream car rentals and driving opportunities. Extremely extreme.

The Boys To Men Gifts identity is expressed in an illustrative style that denotes the evolution of babies to boys to teens to men (though that last stage is often contested). This strong business icon and concept translated well into the various elements for the brand. A sample design is easily deployed across a variety of materials, from vouchers to advertising and signage.