Brand + Identity

Looking to provide assurance that products grown in a true greenhouse environment are just that – grown in a controlled, sustainable environment – the North American Greenhouse Hothouse Vegetable Growers (NAGHVG) came together to create a new certification program and identity for consumers, “Certified Greenhouse.”


This new mark – used on all consumer packaging – reflects the mission of the group, which is to educate consumers about choosing their produce wisely. Consumers can quickly identify “Certified Greenhouse” products which are certified to be fully controlled, sustainably-grown, pesticide-free and picked, packed and handled with the highest degree of food safety protocol.

Consumers can be confident with this treatment of a friendly, simple-to-understand icon and sustainable “green” message, allowing member-growers the ability to clearly mark their products as 100% certified greenhouse-grown produce.