Brand + Identity
Mink Chocolates Brand Identity
Mink Chocolates Inc. produces handmade luxury chocolates with high cocoa content containing dark, milk chocolate, solid and ganache filled chocolate bars. Mink Chocolates is one of those projects and opportunities that are rare – who could resist designing with such a sumptuous subject matter? After developing all of the packaging and branding materials, we are confirmed Mink addicts.
We developed the brand and visual identity for Mink Chocolates, rolling it out through packaging, in-store, POP, web, advertising and anywhere else we can set traps for chocolate lovers.
Mink Chocolates' desire was to break away from the stuffy feel of traditional chocolate. The brand and packaging needed to be friendly and approachable – but intriguing and covetable. We were fortunate to work with such an innovative owner who let us develop the entire brand at our discretion. Marc has told us a few times that when he came up with the idea to start Mink, he really didn't know what to expect and is still amazed at how it has all come together.