Advertising
SISU National Radio Advertising
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To support the retail launch of SISU's Ester-C Cold and Flu vitamin products, Tugboat orchestrated a national radio campaign, integrated with print and web executions. In addition to securing paid contracts, contesting and promotional give-aways were negotiated with stations in 15 key markets across Canada, greatly extending the reach in acquiring promotional airtime.
English and French versions of the 30-second spots were tagged with retailer information in each market. Branded web pages were established to collect contest entrant information, while strategically placed transit shelter ads directed ground traffic to nearby retail outlets carrying SISU products.