From the Dispatch
Who's Your Marketing Really About?
Jan 16, 2013
It’s getting easier and easier to spot relevant marketing these days. Not because there’s more of it, but that it sticks out by...
Remembrance to Total Recall
Nov 1, 2012
The 11 Days of Remembrance are not a time for crass marketing. But that doesn’t mean we can’t market.
Michael Myers Goes Marketing
Oct 12, 2012
Sometimes, trying too hard increases the odds of things going sideways. This principle is definitely true in marketing. In our world, the...
Brands From the Bunghole
Sep 18, 2012
Ah, September, when a gentleman farmer’s fancy turns to making it rich in the wine business.
Of course, many of them will say it’s a “...
Jul 17, 2012
Marketing with patriotism is like walking a tightrope across Niagra Falls. It‘s a narrow, slippery path.
Take the country’s clichés...
School’s out for summer
May 22, 2012
The last bell of the high school year just might be the sweetest sound in existence. When we think about it we can’t help hearing ...
On a Code to Nowhere
Nov 24, 2011
They're everywhere. And lead nowhere.
QR or 2-D codes can contain hundreds to thousands of characters, instructing high-speed...
Betwixt and the Tween
Sep 14, 2011
Some of us remember a time when the only things marketed to children were toys. Ricochet Racers, Hungry, Hungry Hippo! Digital Derby,...
We have decades of experience helping clients find the reasons for their brands, their marketing, their mission. We can start at the beginning with company-building mission and visioning sessions, or insert at any point along the way to help find value in the chain and provide creative solutions to business problems.
Strategy is about mapping back from the desired outcome. We focus the same level of rigour (and none of the mortis) whether it’s a strategic marketing plan for your entire organization, a package, a website, an ad, business card or even a cocktail napkin. There must be a clear reason, that desired and measurable outcome, when we undertake a project. Rarely do we create materials for their own sake.
We draw our inspiration from toddlers. Why? Why? Why? Mercilessly asking and drilling down. Why are we doing this? Why are we here?
Answering the why and the how is easy. What and when will sort themselves out soon after.
Who, however, is every bit as important as the why. We are, to some extent, pedantic about that as well. We can help define and segment your targets so as to leverage our resources with the greatest efficiency.
Like our namesake, it might not always be pretty, but it's always pretty darned good.