Bid To Benefit - Surrey Women's Centre

Video Marketing: Behind The Scenes with Surrey Womens Centre

When our friends at Surrey Women's Centre received a donation of over 150 new designer dresses from a local bridal shop, they were looking for a unique way to leverage those fashionable assets and accessories. With a goal to raise $20,000 and gain awareness for their SMART program, Tugboat and SWC collaborated on Bid to Benefit: Dress for Distress,  an online auction with all proceeds supporting critical domestic violence and sexual assualt services in BC. 

When the call went out for volunteers, Tugboat Senior Designer Liz Dungate eagerly jumped up to offer her makeup and photography talents toward the efforts of creating an auction catalog. Tugboat followed closely behind with camera and monopod in tow. Before we knew it, we had a ton of great behind-the-scenes footage that captured the spirit of the fantastic people who were working so hard to help make the Bid To Benefit auction a success.