Canadian Produce Marketing Association 2014 Vancouver Tradeshow Collateral
2014 saw the Canadian Produce Marketing Association's annual convention and tradeshow land in Vancouver. And in our offices.
As a member of the Association, we saw the opportunity to solidify our relationships with growers, shippers and other organizations within the produce and agriculture industries.
Tugboat was responsible for advancing the graphic appeal of the venerable convention and matching the year's theme to the essence of Canada's West Coast. For many show-goers, BC might as well be another country if the convention is outside of Toronto or Montréal.
After we had created the sketches for the collateral, it hit us (and the client) that they were perfect just as they were - no photography required. This illustrative style carried through all materials, incorporating fresh produce into the percieved healthy and active lifestyle we have here in Vancouver.
They beauty of using vector art is that it can be scaled to a massive size without any resolution issues for large format executions such as murals - as was done throughout the show.
By showtime, we had developed English, French and bilingual trade ads, tickets, website elements, posters, banners, signage, guides and a new program style that had never before been used by this client - magazine format.
While we didn't design the website, we did prepare the graphics that adorn the page. These graphics include hero graphics as well as the background images that tether the campaign. The same applies for the Twitter background graphics.