JIND at Whistler's Cornucopia.
Launching with lifestyle and occasion at premier wine and food event.
Wow. What a weekend. Cornucopia can really take it out of an apple.
JIND Fruit Co. launched their Summer Breeze apples at Whistler's Cornucopia. After all, what's a cornucopia (cornu Copiae – the Horn of Plenty) without apples?
JIND was an event sponsor and we activated pretty much anywhere they would let us. We were at the Chef Competition, the House Party, the Trade Tasting and both nights of Crush. We even managed to crash Masquerave.
Like our Friends in Freshness at Windset Farms, JIND Fruit Co. is about moving from commodity fruit to branded products that consumers will respond to and seek out. Events like Cornucopia are important in achieving that goal – where people are not expecting to find apples and certainly not expecting to find apples presented like this!
Different varieties (apple-ations, surely) of Summer Breeze™ apples were the secret black box ingredients in several heats of the Whistler Chefs' Challenge. Just like grapes, there are profiles to be considered when using different varieties of apples.
The House Party, which took place on the first night of the festival, saw a run on our vegetarian creation on the Viking Stage. We were churning out apple-tizers as fast as we could plate them. Fresh-puffed papadum with pan-fried paneer, chana masala, custom Summer Breeze apple-tomato chutney topped with julienned Gala apple.
The highlight of all nights was, without a doubt, “Apple Girl.” Possibly one of the most-photographed elements of the festival. We commissioned an apple peel dress and custom corset from Cary Lopes of Paintertainment, a Whistler-based company in the custom costume design and model-painting business.
While she walked the salon floor, Apple Girl was also decorating attendees with saucy PLU stickers that read Juicy, Tasty, Yummy or Sweet. Towards the ends of evenings, the stickers were ending up applied to some questionable locations.
Sommelier Nessa van Bergen created unique pairings that matched different Summer Breeze apples to the most popular wines, mating the flavour profiles in ways that got attendees thinking differently about apples. Cabernet Sauvignon paired with a disc of Golden Delicious topped with Mission Fig and cilantro was one pairing and Pinot Gris, in a torrid ménage with a disc of Ambrosia embellished with lemon and toasted almonds was another. There was a secret pairing for those walking by with bubbly: McIntosh with dulce de leche and a pinch of sea salt. Yes, OMG.
As Crush, attendees made their way around the salon, they were able to identify possible pairing options and return to the Summer Breeze station to fulfill the pairing thanks to a pairing wheel that attached to the stem of their wine glasses.