Parkgate Community Services Society Identity
Parkgate Community Services is a not-for-profit society providing community-based services – social, health and recreation – in the district of North Vancouver.
A core Parkgate belief is to ensure the community members of all ages have access to services and programs that improve the health and vitality of the community.
It’s this vitality and community spirit that Tugboat set out to capture with the creation of the new Society identity. Simple, engaging, approachable, with just the right amount of energy; the logomark reflects the Society’s vision: to be flexible to the needs of their audience and inspiring them to enhance and improve their lifestyles.
Bright colours drive the overall identity and complement modern and fresh typography. The mark was also separated into elements to support programs and initiatives.