Parkgate Community Services Society Services Brochure

Parkgate Community Services is a not-for-profit society providing community based services — social, health and recreation — in the district of North Vancouver.

For designers, one of the most rewarding parts of working with an identity designed with the kind of legs Parkgate Community Services has is getting to use them. Shown here in their activities program collateral, the brand ID human form is transformed into action figure poses representing the subject activity. With the addtion of colour, Tugboat's design team created a series of activity icons representing all Parkgate programs. While the materials anchor individual brochures very well, they also establish a hightly intuitive wayfinding system in print and online catalogues.