Sierrasil Brand Identity

Sierra Mountain Minerals Inc. engaged Tugboat to broaden the appeal of their flagship product, SierraSil, beginning with a new identity.

The brief was simple: turn the existing brand on its head. The new ID had to be lifestyle-oriented, young and vibrant, and easily identifiable with the efficacy promoted with the product. The identity needed to migrate from the literal representation of the company name to a vibrant and invigorating expression of the product's key benefits: pain-free motion.

The resulting identity has lived up to every expectation, and continues to anchor packaging and marketing efforts.

 

Sierra Mountain Minerals Inc. engaged Tugboat to broaden the appeal of their flagship product, SierraSil, beginning with a new identity.

The brief was simple: turn the existing brand on its head. The new ID had to be lifestyle-oriented, young and vibrant, and easily identifiable with the efficacy promoted with the product.