Singing Sailor Packaging

Quality Tells a True Tale.

Three weeks to go from identity to boxes on press. No pressure.

The packaging was designed to appeal to the North American market as well as an export market that includes India, Taiwan and Hong Kong. A strong and venerable brand with a history.

The scene on the box is an etching of Port of Calcutta from the 1800's, knocked out of white to reveal the kraft box underneath. "Export Quality" suggests premium for both domestic and import markets with large, plump fruit.

These boxes celebrate the limitations of flexographic printing on kraft paper as it would have been in the time of the Singing Sailor. 4mm shift on colour? Bring it on! Can’t print to the edge of the box? Awesome!