SISU: Ester-C® Broadcast
This 30-second piece marks the broadcast debuts of two Tugboat crew members. Try to spot them.
With cold and flu season heading into full swing, this spot was created for multiple uses – website, broadcast and in-store at SISU retail partner locations. The goal was to quickly convey that sense of dread we all get when in the presence of a sniffler, wheezer or cougher. Then, demonstrate the sense of relief provided by SISU’s Ester-C® products (and the handsome young pharmacist).
Budget was minimal but story boards were tight, shooters were ninjas and post production was deft (thanks BBN3!). Clearly, the talent brought it all together.