Surrey Women's Centre Website

Tugboat and the Surrey Women's Centre (SWC) have a strong relationship, built on a solid portfolio of work that includes SMART, i-Will.ca and the SWC's positioning and identity. We've rounded out that portfolio with the launch of the new SWC website.

Change the definition of victim. Website helps to position Centre as an authority. Fully content-managed, users can access the information they need. At-risk women, partners, government and donors.

We had two goals when we built the SWC website. First - it had to be easy to navigate. There is a lot of essential information, and it had to be both clearly labeled and intuitive to find. To accomplish this, we elected to use traditional navigation buttons over slick-looking but less intuitive sliding dropdowns. Our second goal was that it should be about more than who to call in a crisis. Thankfully, we're already pretty adroit with Drupal, and the robust CMS that it offers was perfect for the task at hand. 

With Drupal's CMS, content is created and managed by SWC. We built it so that images can dynamically resize with browser windows, and that everything displays correctly irrespective of screen size. This lets SWC focus on their content, rather than the fiddly nuance of web design.

"Escape to Google" is a very important element of the site. It's visible somewhere on the page at all times. No matter what page is being displayed, or how small the browser window, if you feel overwhelmed or unsafe you can make a hasty exit.

When it came to the colour and type treatments we looked both forward and back. The colours came from the (then in progress) identity, and rather than try to pin down a single Pantone as the SWC colour - we created a SWC colour palette that ranged over a spectrum. They all fit, with compliments and contrasts chosen carefully to create the mood of the SWC website. For the type treatment, we looked back at the old Faces of Change website. The type on that site had a lighter type displayed a bolder type - but with the new site we needed to reverse it. We were de-emphasizing the word "victim."