West Coast Windows Identity and Branding
West Coast Windows had been manufacturing custom-crafted vinyl windows and doors for over thirty years when Tugboat Media Inc. was retained to lead the executive team through a comprehensive re-branding program. Nothing was sacred, including the name. After several visioning and planning charettes, West Coast Windows was established, along with clear and attainable short and long-term goals.
Tugboat established a new logomark that reflects the transparent nature of how the company interacts with its customers. Direct, clear and modern, the logo acts to graphically integrate the idea of glass. The colour palette and font selections showcase West Coast Windows as a modern, forward-thinking company.
This was easily integrated with other marketing collateral, website design and tradeshow applications.