When a handshake is as good as a contract and you work, live and breathe your word, your business is sitting on fertile ground for growth. Staff, client partners and growers tend to stick around, and the task of making new friends takes care of itself.
New CEO, new direction, new brand. Grown in Trust™ establishes the expanding western canadian grower/marketer with a position and tagline that checks all the boxes: it's ownable, unique and as genuine as they come.
The handshake metaphor took center stage in the brand identity development. Colour and an emphasis on typography play double duty in the polished product that screams "hear I am" on sponsor boards, product packaging and produce department shelves.Nike Roshe Run Herre