In the summer of 2013, the Surrey Women’s Centre launched a 24-hour mobile response service for women at risk of physical and/or sexual violence: s.m.a.r.t., the Surrey Mobile Assault Response Team.
Tugboat aimed to integrate the s.m.a.r.t. program with Surrey Women’s Centre’s existing ecosystem of services, and help those who experience abuse.
The strategy included developing outreach materials about s.m.a.r.t.: The program’s logo and accompanying business cards, brochure and rack card, as well as the s.m.a.r.t. website, newspaper ads and a special object for at-risk women to carry with them, which discreetly displays the s.m.a.r.t. help line number.