Working on location with senior stakeholders, the underpinnings of the brand and position were unearthed via visioning and affinity sessions facilitated by Tugboat strategists.
If County Fresh Greenhouses were a person, what would they be like? How would they act? What would they wear? How would they speak? If they were a watch? A vehicle? Then, of their direct or indirect competitors, who’s doing it right? Wrong? Why?
Always Growing™ is anchored in the farm’s heritage as the first year-round greenhouse grower in Alberta. It references simultaneous growth across the four pillars of the brand — Promise, Joyful Vitality, Purpose and the capacity to be Outstanding. The line is also a nod to the company’s ongoing commitment to family, community and environmental sustainability.
The company’s clear mission to build community — both directly and indirectly linked to their product — will create a dynamic, positive and growing network of people who identify with their brand promise.
Big Marble harkens back to old fashioned values while embracing technology and a fresh, global perspective. It is fun, iconic, and memorable, and clearly unique among its competitive set. Big Marble Farms' purpose is to bring outstanding local greenhouse produce to the people of Alberta every day. In other words, they're Always Growing™.