Large, round and full, the Big Marble Farms logo draws its strength from a chorus of simple attributes that cooperate predictively, but sum up uniquely, as a bold presence that represents the brand perfectly. The single colour blue spot dominates the positive space, while the rounded typeface provides a subtle retro inflection that provides the logo's depth. The graphic is punctuated with a small leaf, lending an organic appeal.

To pair with the brand identity, we designed a graphic interpretation of the Always Growing™ tagline, as well as the Farming for the Future™ slogan. Graphics and icons were also developed and trademarked, to communicate key messages on product packaging, such as country of origin, and the method of farming, in Big Marble Farms' case, greenhouses.

As the brand garnered momentum, we introduced a sustainability program complete with its own identity and supporting elements to illustrate and extoll the many sustainable benefits of greenhouse farming. The Big Marble First™ program continues to be a driving force behind the brand today.