In preparation for an ambitious trade show commitment, Associated Labels and Packaging engaged Tugboat Group to ensure that the organization's brand and marketing communications program was sharp and on point, and relevant to a burgeoning packaging market.

Following a series of stakeholder visioning sessions, we delivered revitalized and forward looking brand and positioning creative that hit on all targets. Supporting marketing collateral, a reimagined web experience, and a considered video touting the brand's intangible essence followed. A knockout trade show exhibit and experience set the stage for the Pacific Northwest label and packaging leader’s brand reveal.